Marketing Operations :: Creative Management

The creative process is often very long and costly. Decisions are often based on subjective criteria. Furthermore it is often difficult to measure the effectiveness and success of creative work. The guiding principle is a straightforward process with each project being driven by clearly defined criteria. Basically, managing creativity also means having the right skills in-house – creative management is by far more than just project management.

We will support you to

shape these capabilities in-house
develop sustainable briefing instruments
define your decision making criteria
select the right creative partner for your strategy
identify the best creative concepts
determine and improve your lead times.

Our services for your Creative Management:

Our experts map the way you work today and identify where the critical points are. Based on these findings, we produce holistic recommendations, that will optimize your entire process chain. One focus of our work is the determination of standardization and automation potential tailored to your process. On request, we also will focus on a specific problem or create resilient business cases.

Analysis: services in detail

Following the analysis and development of our recommendations, together with you we will conceptualize a future model in which we consider the “best practice” experiences as well as your specific situation and your corporate culture and business objectives.
In addition to the classical approach of analysis, recommendation and conception, we offer special modules that can also be integrated separately without prior analysis. For example, on request we develop a concept concerning marketing reporting, be it classic indicators, performance indicators or “digital marketing analytics”.

Conception: services in detail

Any one of our recommendations we will be happy to implement at your request. We will support or guide the implementation temporarily on-site at your company or work with your business partner on agreed tasks until we have achieved your goals. We also assume financial responsibility on request: If we recommend any changes we will ensure their feasibility.

Implementation: services in detail

You want to expand specific capabilities temporarily in the fields of Creative Management, Marketing Production or Digital Marketing & Technology or establish them in the longer-term within your company? In case of a short-term solution we will provide expert on-site support; for a long-term perspective, we can develop and train your employees further.

Capabilities: services in detail

Corporate growth and development is only successful with the right partners. We will support you in selecting the right partners – from setting up a stable design agency roster, to selecting a future-proof central artwork and repro partner or a matching technology partner, with whom we on request will implement and integrate your in-house solution.

We will provide an audit-proof selection and support the on-boarding process.

Partner selection: services in detail

We will find the most suitable employee for your company – we undertake the recruitment process based on many years of technical and HR experience.

If you require short-time assistance for a project in the creative field (design, advertising or digital), we will be happy to assist your team on-site – supportive or directive in project handling from A to Z. Also you can count on us in the categories of Marketing Production and Marketing Technology: be it in the conversion of your entire package portfolio (LMIV, EU 1169), the strategic technology set-up or the operational implementation of the strategies.

Recruiting: services in detail