Our customer found that the demand for imagery, videos and other media has risen continuously over the past few years. More and more places in and outside the company have image data created or requested. Many images were created two or more times in various qualities. The costs of creating, managing and distributing the images were not quantified, but it was assumed that the costs were too high and costs were not fully controlled. An increasing number of positions in the company databases were created to manage the image data, in addition countless assets were on the local hard drives of staff an requests for imagery could not be actioned speedily or efficiently.
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Our customer found that the demand for imagery, videos and other media has risen continuously over the past years. More and more places in and outside the company had image data created or requested in a ad hoc manner. Many images were created two or more times in a differing quality. The costs of creating, managing and distributing the images were not quantified, but it was assumed that the costs are too high and rising uncontrolled. An increasing number of positions in the company databases were created to manage the imagery, in addition countless assets were on the local hard drives of staff and requests for imagery could not be answered quickly enough. In addition, pictures were increasingly required in different sizes and formats which had to be converted, in each case this generated extra effort and costs. Automatic newsletter or e-mail systems each had their own DAM systems, as well as content management systems for the various country websites.
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Among other things, our clients company has strongly grown in the past few years by expansion, thus the client has noted very different processes in the prepress phase for packaging materials, alongside this the client worked with many different suppliers in the prepress and printing sector. Because of these circumstances our client had to renounce savings by bundling volumes and wanted to develop a partnership with a company that could provide a broader range of services and experience as their business challenges became more complex. In-house it was assumed that considerable redundancies and inefficiencies took place.
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Every year our customer has ordered more than 2,000 designs or design adaptations for its brands from more than 1,000 different design agencies in more than 180 countries. The agency's briefing process and the design selection process doesn't follow industry standards. Evaluation criteria were not available, test methods were arbitrary and the responsible managers were not trained design managers.
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Our client suspected that in marketing existed many recurring processes that are used frequently (daily or weekly) and run always in the same way or, at least, in a similar way. Furthermore it was assumed that many of these processes have not been standardized or even automated to increase marketing productivity.
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Our multinational client used various different ways of creating packaging materials. The process was extremely manual and especially the procurement of the manifold information was lengthy and cumbersome. A major problem was that information was provided once as a “hard copy”, sometimes Excel, PDF or Word documents and sometimes as an image file. The contact could often not be reached for days and the process progress was extremely tedious. Subsequent “lessons learned” meetings took again a lot of time, because ratios were not available directly and had to be compiled manually, with appropriate effort. All release processes were time-consuming and laborious, especially some service departments (such as legal, quality etc.) were increasingly overwhelmed because certain materials run through the approval process up to 15 times and had to be assessed again each time. Some of the service departments became bottlenecked and the mood among the participating colleagues fell increasingly.
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